Vigon International, a privately owned manufacturer and supplier of high quality flavor, fragrance, and cosmetic ingredients, located in East Stroudsburg, PA, has announced the completion of a branding refresh, for a new look that highlights its 15 years’ past and present, while moving ahead with a dynamic future. These changes include the development of a new company website, which has been designed to provide a user-friendly experience with improved navigation and functionality throughout.

According to Vigon, the reason for the change is simple: to bring a clearer focus to Vigon’s core competencies, and the value provided to customers.  After researching the target market and interviewing several key customers, Vigon says the main takeaway is that they solve problems, reduce complexity, and are the go-to partner for urgent supply issues.  This data led to the company’s new tagline; Passion for Simplicity.

The branding refresh includes a new ad campaign which focuses on what Vigon says are its key strengths: superior service; quick turnaround; broad product offering; and comprehensive manufacturing and toll processing capabilities.